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In 2000, following SNK's purchase by American Pachinko (mechanical game originating in Japan) manufacturer Aruze, the Neo Geo Pocket Color was dropped from both the North American and European markets. It did, however, last until October 30, 2001 in Japan, with a total of 2 million units sold.
The system enjoyed a greater success than any Game Boy competitor since Sega's Game Gear. However, it was hurt by several factors, such as the Neo Geo heads' (the Barone family) notorious lack of communication with third-party developers, the success of the Game Boy Color and the ''Pokémon''franchise, and anticipation of the Game Boy Advance.
==Technical specifications==
The Neo Geo Pocket Color is built very similarly to its predecessor, the Neo Geo Pocket, sporting two face buttons on the right hand side of the system, and an eight-directional digital joystick on the left. It is designed to be held horizontally (as opposed to the Game Boy's vertical setup) and features a full colour screen in the center of the unit.
