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Most of the best third-party games for the system were original creations by Activision and Imagic, both of which were comprised (at least in part) of former Atari employees who grew disenchanted with the company’s policies regarding royalties and programmer credits.
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Imbued with a mere 128 bytes of RAM, the Atari 2600 was originally designed to play Pong variations, simplistic action games, crude racing simulations, rudimentary educational titles, and the like. However, with the release of Space Invaders in 1980, the system skyrocketed in sales and became a mainstay of arcade conversions.
In 1980, after a limited marketing test in 1979, Mattel released its [[Intellivision]] system nationwide, setting the stage for the first true console war. Bolstered by a scries of commercials starring spokesman George Plimpton, the lntellivision had superior graphics and sounds and more power under the hood. Nevertheless, the Atari 2600 maintained a dominant following, thanks to its plethora of popular arcade titles and its propensity for fast-action games that were easy to pick up and play. By 1983, however, due in part to competition from other systems (like the [[ColecoVision]] and the [[Atari 5200]]) and a multitude of inferior titles cranked out by certain third-party companies, the shine began to wear off the aging console. By 1984, the Atari 2600 was all but dead, a victim of the fabled Great Videogame Crash.
Around 30 specially branded games were released for the 2800. Their boxes are in Japanese and have a silver/red color scheme similar to the packaging of Atari's 2600 branded games of the time. The ROM cartridges themselves had identical labels as their 2600 branded counterparts.
Sears liked the design of the Atari 2800 so much, they opted to sell a version under their Tele-Games label. It was released in the US in 1983 as the Sears Video Arcade II, and was packaged with 2 controllers and Space Invaders.<sup class="reference" id="cite_ref-atarimuseum_26-1"></sup>
==Atari 2600 Jr.==
In 1985, a new version of the 2600 was released (although it had been planned for release two years earlier). The new redesigned version of the 2600, unofficially referred to as the 2600 Jr., featured a smaller cost-reduced form factor with a modernized [[Atari 7800]]-like appearance. The redesigned 2600 was advertised as a budget gaming system (under $50) that had the ability to run a large collection of classic games. With its introduction came a resurgence in software development both from Atari Corp. and from a few third parties (including Activision, Absolute Entertainment, Froggo, Epyx, and Exus). The Atari 2600 continued to sell in the USA and Europe until 1991, and in Asia until the early 1990s.
==Hardware==
See [[Atari 2600 Hardware]].
==Games==
Most of the best third-party games for the system were original creations by Activision and Imagic, both of which were comprised (at least in part) of former Atari employees who grew disenchanted with the company’s policies regarding royalties and programmer credits.
[[Category:Console]]
