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[[File:Keyboard_component.jpg|thumb]]
[[File:Intellivision_with_Keyboard_component_.jpg|thumb|Intellivision inside the Keyboard Component]]
From the beginning, Mattel attempted to distinguish the Intellivision from the Atari 2600 by stressing that the Intellivision wasn't just a toy -- it was going to be the basis of a home computer system. Slipping the Master Component into the Keyboard Component would unlock the full power of the 16-bit microprocessor in the Intellivision.
